100% Traceable.
From Australian Pastures to Your Every Step
we believe comfort should never come at the cost of conscience. Discover the journey of our 16.5μm ultra-fine Merino wool.
The Science of 16.5μm
The Gold Standard of Softness: Our wool features a mean fiber diameter of 16.5 microns. To put that in perspective, it’s significantly finer than a human hair, providing a "second-skin" feel without the itch.
The Comfort Factor: With a tested Comfort Factor of 99.6%, our socks offer unparalleled softness for even the most sensitive skin.
Zero Cruelty. 100% Care.
Most merino wool comes at a painful price called mulesing. Not ours. We specifically contract with growers who use genetics and gentle care to protect their flock—never surgery. Because we believe the softest socks start with happy, unscarred sheep.
Transparency you can see here.
